SDNA can distribute your news release and other PR materials to all South Dakota news outlets (newspapers and broadcast outlets) within minutes.

Contact SDNA (sdna@sdna.com) to get started. The fee to distribute a news release to all S.D. news outlets is only $75.00. (Discounts available for multiple releases. Click HERE to submit payment online. (Please indicate "Press Release" when asked for invoice or order number.)

 

Tips for an effective news release:

• What are the most important facts and key points you want to communicate? Identify and include key information in your first paragraph. Consider the 5 Ws when summarizing: who, what, when, where and why.

• Keep news release concise and straight-forward. Ideally, between 200 and 500 words at most.  

• Write a brief headline that grabs attention and indicates what the release is about.

• Include contact information so an editor or reporter knows who to call. Include: contact name, title, email address, phone number, address.

• Include images (graphics, photos, etc.) only if relevant or pertinent to the information in the news release.

 

Do you need help preparing a news release? We can assist, for a fee. Contact sdna@sdna.com for more information about news release prep and writing assistance.